SharkNinja's CEO worried workers were falling behind on AI. So he decided to 'shock the system.'

Business Insider•Mon, Jun 22, 2026, 09:43 AM•2 min read

SharkNinja didn't hire consultants to solve its AI challenge. Instead, it shut down normal work for four days and told employees to start hacking.

Source: [Business Insider](https://www.businessinsider.com/sharkninjas-big-bet-4-day-ai-hackathon-2026-6)

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