Bloomberg's Zijia Song joins Scarlet Fu on "Bloomberg Money. " This summer’s FIFA World Cup packed stadiums across North America and drew record audiences. It also got a large number of millennials and Gen Zs to place their first sports bets.

Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-09-11/young-sports-fans-placed-their-first-bets-this-summer-video)

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