Apple has reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max due to “soft demand. ” A new report from Nikkei Asia says Apple has told select suppliers to cut component production for the device, as price increases allegedly “dampened consumer demand.
Source: [9to5Mac](https://9to5mac.com/2026/10/09/report-apple-cuts-iphone-18-pro-production-due-to-soft-demand/)