REI gets roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blames a Meta AI tool

Business Insider•Wed, Jun 24, 2026, 07:13 PM•2 min read

REI faces backlash over an Instagram ad showing a bike with two handlebars. The company said it was the result of a Meta AI tool.

Source: [Business Insider](https://www.businessinsider.com/rei-backlash-ai-ad-instagram-blamed-meta-ai-tool-2026-6)

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