Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.
Source: [MarketWatch](https://www.marketwatch.com/story/regular-water-is-no-longer-enough-welcome-to-the-corporate-gold-rush-around-functional-hydration-6c768bdd?mod=mw_rss_topstories)