For Dev. to’s 2025 New Year’s Writing Challenge, I wrote a reflection on the major management change within my company. Fast forward to now and I’m still grappling with the same issues.
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Google has made its position on answer engine optimization and generative engine optimization clearer: AEO and GEO are not separate disciplines from SEO when the goal is visibility in Google Search's generative AI experiences. Its guidance directs site owners back to the fundamentals that make p...