Rabid interest in the World Cup has helped to drive more than $3 billion of wagers on a prediction market backed by Robinhood Markets Inc. and Susquehanna International Group, which launched just a few months ago.
Source: [Bloomberg Markets](https://www.bloomberg.com/news/articles/2026-07-10/robinhood-backed-prediction-market-bets-surge-on-world-cup-mania)