Prada’s Hand-Drawn Campaign Is a Direct Middle Finger to ‘AI Slop’—And A Shift To Luxury Consumers Actually Value

As AI content floods the internet, luxury houses like Prada and Hermès are betting big on human craft. Here is why ‘effort signaling’ is the new marketing superpower.

Source: [Inc.](https://www.inc.com/sadiya-kherani/prada-hand-drawn-campaign-anti-ai-slop-luxury-strategy/91426507)