Allison Ellsworth sold Poppi for nearly $2 billion last year. Now she’s mining TikTok and Instagram to recruit for her next act.
Source: [Inc.](https://www.inc.com/annabel-burba/poppis-founder-got-thousands-of-job-applicants-from-1-short-video-the-hack-is-helping-her-hire-and-save-money/91391330)