A single TikTok took Poppi from barely selling on Amazon to $100,000 in sales overnight. Founders Allison and Stephen Ellsworth explain why they chose to move fast, spend aggressively, and figure out the infrastructure later rather than let the momentum disappear.
Source: [Inc.](https://www.inc.com/inc-video/poppi-went-viral-before-it-was-ready/91405893)