Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.
Source: [TechCrunch](https://techcrunch.com/2026/07/10/phia-accused-of-cookie-stuffing-taking-affiliate-credit-on-purchases-it-didnt-earn/)