The advertising industry is entering a new phase where AI systems do more than recommend optimizations—they execute them autonomously. According to Perion CEO Tal Jacobson, execution engines can adjust budgets, pacing, and cross-channel campaigns in real time, eliminating delays that reduce perf...
Source: [HackerNoon](https://hackernoon.com/perion-ceo-tal-jacobson-says-the-future-of-ad-tech-is-autonomous-execution?source=rss)