Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha. Drawing on a PacSun Youth Report conducted with GlobalData and surveying 6,000 young people, Olson said mental health ranks as their top priority. ...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-10-30/pacsun-ceo-brands-mean-a-lot-to-young-people-today-video)