Organic discovery is becoming a less dependable single source of website visits in the data examined by Search Engine Land. At the same time, email is growing in both absolute visits and year-over-year performance, giving publishers, brands, and ecommerce sites a stronger reason to invest in aud...
Source: [Dev.to](https://dev.to/alifar/organic-search-is-shrinking-while-email-builds-a-more-durable-audience-42pm)