Fri, Jul 24 11:51 AM

NYU Stern pricing expert: There’s a hidden ‘AI tax’ hitting Apple, Dell — and your next phone

Fortune•Fri, Jul 24, 2026, 11:15 AM•2 min read

Apple says price hikes are unavoidable. Its AI strategy explains why.

Source: [Fortune](https://fortune.com/2026/07/24/apple-ai-memory-chip-price-increases/)

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