Netflix is all in on live programming. After a number of its big-ticket live stunts such as The Roast of Kevin Hart, BTS: The Comeback Live – Arirang and Skyscraper Live performed well over the first six months of the year, the streamer said that it was doubling down on the nascent genre.
Source: [Deadline](https://deadline.com/2026/07/netflix-ramp-up-live-programming-bts-the-comeback-1236984610/)