Call it the six-year itch. Amid a sliding stock price and slowing engagement growth, Ted Sarandos has made a change, replacing Chief Content Officer Bela Bajaria, a 10-year Netflix veteran, with Peter Rice.
Source: [Deadline](https://deadline.com/2026/10/netflix-shakeup-analysis-peter-rice-bela-bajaria-whats-next-1237158959/)