Netflix has narrowly become UK audiences’ first port of call. According to Ofcom’s latest Media Nations report, 26% of UK viewers in 2025 said the streamer is where they turn to first when thinking about what to watch, ahead of the BBC on 25% and well up on ITV (15%) and YouTube (10%).

Source: [Deadline](https://deadline.com/2026/07/netflix-chosen-over-bbc-uk-audiences-ofcom-media-nations-1237005527/)

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