Streamer price hikes are taking consumers nearer to the limit of what they’re willing to spend, according to Ampere Analysis. As such, Netflix, Disney+ and Prime Video owner Amazon have been reducing the size of average price increases from 24% per subscription in 2023/24 to 14% in 2025/26.

Source: [Deadline](https://deadline.com/2026/08/netflix-disney-amazon-price-rises-fall-ampere-1237048581/)

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