The second-order effects of the NBA’s new 11-year, $76 billion media deals are coming into focus. And in a welcome piece of news for the league’s three media partners — ESPN, NBC, and Prime Video — NBA ad sales were through the roof in Year 1 of the new deals.

Source: [Yahoo Sports](https://sports.yahoo.com/articles/nba-ad-sales-skyrocket-580m-183025796.html)

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