The MTV Video Music Awards may not have the same meaning as it did in the 1990s but it’s clear that this year’s event had more juice than in a number of years. Per Nielsen’s fast nationals, the ceremony hit an 11-year high and was up over 50% over the numbers from last year.
Source: [Deadline](https://deadline.com/2026/09/mtv-video-music-awards-ratings-cbs-1237115676/)