Your dashboard says a brand appeared in 25% of AI answers. Before interpreting that number, ask a less exciting question: what counted as an answer? If a test failed, timed out or never reached the intended question, recording a zero turns a collection problem into an apparent visibility problem.
Source: [Dev.to](https://dev.to/jarnosaarimies/missing-is-not-zero-a-data-quality-checklist-for-ai-visibility-tests-50ob)