The percentage of men watching microdrama used to be a “rounding error” but has exploded in the past two years, according to a new report from vertical video behemoth Holywater Tech, which said microdrama audiences are being “redrawn. ” In Q2 2024, men made up just 1.
Source: [Deadline](https://deadline.com/2026/07/microdrama-report-holywater-audience-younger-male-1237001059/)