"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available.
Source: [TechCrunch](https://techcrunch.com/2026/07/10/meta-removes-controversial-ai-feature-on-instagram-after-backlash/)