Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership typically peaks on Sunday nights between 8-10 p.
Source: [Variety](https://variety.com/2026/tv/news/microdramas-men-romance-sunday-holywater-my-drama-my-muse-1236819953/)