If you build or maintain sites for criminal defense firms, someone will eventually ask you to "run an A/B test" on a charge page. Before you pick a tool, check whether the site can measure the thing the firm cares about. On most defense sites that is a phone call from a mobile visitor, and a su...

Source: [Dev.to](https://dev.to/sbdmarketing/measuring-calls-and-forms-before-ab-testing-a-law-firm-site-2m2)

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