Minty fresh flavours are out, gold plated toothbrushes are in, and dental experts are sceptical Don’t get Fashion Statement delivered to your inbox? Sign up here First it came for handwash. Then deodorant.

Source: [Guardian International](https://www.theguardian.com/fashion/2026/jul/30/luxury-is-coming-for-our-teeth-but-should-we-really-be-paying-20-for-a-tube-of-toothpaste)

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