Turkish Airlines to replace Standard Chartered from 2027 Deal may be most lucrative in Premier League history Liverpool have announced a new shirt sponsorship deal with Turkish Airlines worth more than £60m a year to the club. The five-year deal will generate more than £300m for Liverpool when i...
Source: [Guardian International](https://www.theguardian.com/football/2026/sep/08/liverpool-agree-shirt-sponsorship-deal-turkish-airlines)