Formula 1’s luxury ambitions are extending to the camera business. Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the ...
Source: [Variety](https://variety.com/2026/shopping/news/leica-formula-1-camera-shop-online-1236916678/)