Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products Business live – latest updates Lego sales have risen by more than a fifth as tie-ups with the football World Cup, Formula One and the hit film KPop Demon Hunters as well as its flower-based and Star War...
Source: [Guardian World](https://www.theguardian.com/lifeandstyle/2026/aug/25/lego-sales-world-cup-f1-tie-kpop-demon-hunters-star-wars)