With an estimated 36% of people in the United States having some degree of lactose intolerance, there may be an expanded market for lactose-free or reduced-lactose ice cream—especially if those with lactose intolerance are willing to pay more for such products, according to a study led by researc...
Source: [Phys.org](https://phys.org/news/2026-09-lactose-intolerant-consumers-pay-free.html)