Sat, Jul 18 12:01 PM

Korean beauty products are becoming mainstream in the U.S. Why there may be even more growth ahead

CNBC•Sat, Jul 18, 2026, 11:45 AM•2 min read

Morgan Stanley forecasts that K-beauty sales in the U. S. can reach approximately $4 billion in 2026.

Source: [CNBC](https://www.cnbc.com/2026/07/18/korean-beauty-products-are-becoming-mainstream-in-the-us.html)

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