Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India. Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement...

Source: [Variety](https://variety.com/2026/tv/news/tadka-jiohotstar-100-million-users-microdrama-1236771461/)

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