Thanks to Jilly Cooper, tartan and tweed, waxed jackets and wellies are a style vibe right now British heritage, in fashion terms, is a country where it is permanently October. A conker-brown and pleasant land, if you will. Brand Britain in the style sense comes into its own in autumn: roaring ...

Source: [Guardian International](https://www.theguardian.com/fashion/2026/oct/28/jess-cartner-morley-on-fashion-british-heritage-look-rivals)

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