Japanese fashion brand WEGO has scrapped a plan to launch a new range in collaboration with the hit anime and manga franchise My Hero Academia after it triggered an angry backlash from Chinese consumers. The Tokyo-based company triggered an outcry on Chinese social media after announcing it woul...
Source: [SCMP](https://www.scmp.com/news/china/diplomacy/article/3367353/japans-wego-fashion-brand-latest-firm-feel-force-chinese-consumer-backlash?utm_source=rss_feed)