England v Croatia attracted year’s highest UK TV figures BBC opted for more first-pick games in knockout stages ITV is winning the UK television ratings battle after the first week of the World Cup. Viewing figures obtained by the Guardian from Barb, which measures audience numbers, show the com...
Source: [Guardian Sport](https://www.theguardian.com/football/2026/jun/19/itv-wins-world-cup-ratings-battle-bbc-first-week-england-croatia)