With “weaker demand for advertising” in Q4, ITV has identified £30M ($40M) worth of cost savings from its networks division, which will soon be sold to Sky. Total Advertising Revenue is set to drop 5-10% in Q4 and 2-3% for full year 2026, ITV said today in its Q3 trading update.

Source: [Deadline](https://deadline.com/2026/11/itv-cutting-budget-weak-advertising-market-q3-results-1237220058/)

Sponsored