Have you ever been scrolling online and come across some merchandise, let’s say college oriented, and thought it looked pretty nice? Maybe something you’d like to buy. So, you hit the “shop now” button, go to the search box, enter Rutgers, and get this result: Yeah, me, too!
Source: [Yahoo Sports](https://sports.yahoo.com/articles/merch-licensing-royalties-ads-133000307.html)