There's a symbiotic - and sometimes frustrating - relationship between social media sites and the creators that depend on them. Platforms need influencers' and creators' content to keep consumers on their apps; the creators, in turn, need to be able to reach those audiences to justify creating t...
Source: [The Verge](https://www.theverge.com/news/968243/instagram-creators-replace-audio-tiktok-competition)