Influencer marketers are leaning into FOMO to cut through the noise

Business Insider•Fri, Oct 16, 2026, 10:00 AM•2 min read

Creators ranging from Substackers to "SNL" stars are jumping off the screen to in-person events, and marketers can't get enough.

Source: [Business Insider](https://www.businessinsider.com/influencer-marketings-new-trend-events-fomo-2026-10)

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Influencer marketers are leaning into FOMO to cut through the noise

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