Thu, Jul 23 11:08 PM

IMAX's CEO isn't buying Disney's 'Infinity Vision' pitch for 'Avengers: Doomsday': It's just 'marketing'

Business Insider•Thu, Jul 23, 2026, 07:55 PM•2 min read

IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.

Source: [Business Insider](https://www.businessinsider.com/imax-ceo-response-disney-infinity-vision-avengers-doomsday-2026-7)

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