Ikea’s real estate arm sponsored a pillow fight in France. Here’s why

Fortune•Mon, Aug 24, 2026, 09:57 AM•2 min read

One of Europe's largest real estate companies is taking a new approach to boosting footfall across its shopping centers.

Source: [Fortune](https://fortune.com/2026/08/24/ikeas-real-estate-arm-sponsored-a-pillow-fight-in-france-heres-why/)

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