Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-10-30/ice-cube-on-big3-league-in-a-great-position-to-scale-video)