In 2023, Bitly's free plan gave you 100 links per month with full analytics. In 2025, they slashed it to 5 links per month . Five.
Source: [Dev.to](https://dev.to/tech-aficionado/i-built-a-self-hostable-url-shortener-because-bitly-now-charges-10month-for-basic-links-dj4)