How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight

Fortune•Sun, Jul 19, 2026, 07:00 AM•2 min read

Fuel costs and flight prices are rising, but United's second-quarter earnings show passengers aren't pushing back.

Source: [Fortune](https://fortune.com/2026/07/19/united-earnings-flights-higher-airfare-price-cost-premiumization/)

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