Black Friday 2026 lands on 27 November. That is eleven weeks from today, and most sites that fail that morning failed weeks earlier, when nobody rehearsed the traffic. What follows is a twelve-week countdown, so you are already a week behind.
Source: [Dev.to](https://dev.to/evaluat/how-to-prepare-your-website-for-black-friday-the-12-week-plan-4ed9)