The founders of Poppi, Halfdays, and Studs discuss how they use speed, creativity, and ‘modern-day field marketing’ to win their share of monocultural moments.
Source: [Inc.](https://www.inc.com/ali-donaldson/how-small-brands-attention-hack-big-events-like-the-world-cup-and-bonnaroo-without-getting-lost/91353505)