How Pepsi fell behind in the cola wars—and then lost KFC

Fortune•Sun, Oct 25, 2026, 07:00 AM•2 min read

KFC’s switch to Coke is the latest sign of a decades-long slide, and PepsiCo’s CEO says fixing soda is now a priority.

Source: [Fortune](https://fortune.com/2026/10/25/pepsico-lost-cola-wars-kfc-coke-ceo-ramon-laguarta/)

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