In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership. In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt.

Source: [Variety](https://variety.com/2026/tv/news/sound-of-music-nbc-live-musicals-greenblatt-hairspray-1236914848/)

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