India’s obsession with cricket has helped turn the Indian Premier League into one of the world’s most valuable sports leagues, attracting foreign investors like Blackstone. With only 10 teams serving a country of roughly 1. 5 billion people, investors see scarcity, rising media consumption and I...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-09-20/how-india-turned-cricket-into-a-billion-dollar-business-video)